Welcome back to episode 59. Jonathan and I took a little break at the end of last week but provide you with a real actionable takeaway to improve your AI use.
The Exec Summary
Stop asking your AI to “write a marketing plan” and then complaining that the output is bland. The “garbage in, garbage out” rule hasn’t vanished; it has simply evolved.
In this episode, Jonathan and I break down the single most effective way to eliminate generic AI responses: the Company Context Document.
This isn’t just a file; it’s the operational infrastructure that ensures every team member from sales to product is prompting from a unified, high-fidelity base.
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The Key 6 Points Discussed
The Paid Version Premium: If you aren’t paying the £20 monthly fee for a pro-tier LLM, you are handicapping your results from the start.
The Context Vacuum: Most users fail because they treat every prompt as a blind start. AI doesn’t “remember” your business goals across sessions yet, so you must provide the memory yourself.
A Living, Breathing Asset: This document is not a “once-a-year” strategy deck. It must be a short, accessible PDF or doc that is updated as your product or market moves.
Operational Consistency: Without a central context file, a founder and a marketer will describe the business differently, and the AI will amplify those inconsistencies.
The Onboarding Parallel: Treat your AI like a new senior executive. If you wouldn’t expect a human to succeed without a brief on your ICP and positioning, don’t expect the AI to.
Efficiency over Volume: We aren’t looking for a 50-page tome. A condensed, 2-to-3-page summary of who you are and what you do is far more valuable for an LLM.
What You Need In Your Company Context Document 📃
The What: The up to date living doc across the teams not individuals, one doc for everyone to use and upload to your LLM.
The Why: Remove having to reprompt and add huge context with every prompt:
The How…
Create a company context document,
Upload your ICPs (ideal customer profiles)
Style guides
Tone of voice guide
How you Products show up
What your brand does
The place in the market you are - think high end, luxury, cheap,
Guide on where you operate at good in the good better best etc)
The Way To Win: You have to assign a clear owner or a duo who is solely responsible for updating and letting the whole company know its been updated and to upload this doc into your LLM
The AI Tools Mentioned
ChatGPT (Paid version recommended)
Claude (Paid version recommended)
Gemini (Paid version recommended)
Shareable Insights (The “Forward to Team” 3)
Stop Re-prompting: If you find yourself typing the same background info about our company every time you use AI, you’re wasting time. Use our new Company Context Document as a standard upload for every session.
AI as an Efficiency Mirror: If we can’t articulate our ICP or market positioning in a simple document, it’s a sign that our internal operations are messy, not that the AI is “broken”.
Assign an “Owner”: Our context document needs a “Directly Responsible Individual” (DRI) to update it whenever we launch a new feature or pivot our strategy.
The Core Takeaway for Leaders
AI is a co-pilot, not a mind reader. To move from “playing with tools” to “operationalising AI,” you must provide a common base of truth.
Create your context document today; it is the most important “free” resource you can give your team to ensure their AI outputs are actually fit for purpose.
If you struggle in creating a doc hit reply (or email ai@dannydenhard.com) and Jonathan & I can help.
Have a great start to the week and we will see you on Friday,
Danny & Jonathan
