Welcome back to AI Moment!
Today’s episode has been on our list to cover for a few weeks, why models don’t matter as much as the context you provide for AI.
It’s a powerful episode packed full of tips so definitely listen on your favourite podcast player below and hit play above -
→ Spotify // Apple Podcasts // Amazon Music // Pocketcasts
The Exec Summary
In this episode of the AI Moment, Jonathan and I tackle a fundamental misconception: that the “best” model is the secret to AI success. While people lose time debating whether to use Claude, ChatGPT, or Gemini, they often overlook the most powerful lever at their disposal, which is context. The reality is that models are constantly leapfrogging each other. The real competitive advantage lies in your ability to brief AI with the same clarity and depth you would provide to a high-performing human colleague.
The Key 6 Points Discussed
Stop Model Agonising: Most major LLMs provide very similar outputs for standard business tasks like coding or analysis. Constant switching leads to “FOMO” rather than better results.
Context is the Quality Multiplier: The depth and specificity of the information you provide determine the quality of the output. More information equals better answers.
The “New Colleague” Mental Model: Treat AI like a brilliant new hire who knows everything about the world but nothing about your specific business. You must provide instructions, guardrails, and milestones.
The Interview Technique: Instead of guessing what the AI needs, instruct it to interview you. Asking it to “ask me questions one at a time until you fully understand” ensures you fill in context gaps.
GCSE Framework: I recommend the GCSE approach for every prompt: Goal, Context, Sources, and Expectations. Using a framework builds the habit of providing necessary parameters.
Reusable Context Documents: Avoid repeating yourself by creating Company Context Documents aka a Context PDF for AI”. Document your business goals, tone of voice, or ICP, and upload them as a reference for every new session.
» Here’s our exclusive template for the company context doc
The AI Tools Mentioned
ChatGPT
Gemini
Claude
Microsoft Co-pilot & It’s GCSE Prompting Framework (Goal, Context, Sources, Expectations)
Still Struggling With AI?
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Shareable Insights
Context over Choice: Stop worrying about which AI model we are using and start worrying about the quality of the brief we give it. AI needs a context-rich “why” to give us a high-quality “what”.
The Interview Method: When starting a complex task, add this to your prompt: “Interview me one question at a time until you have all the information required to complete this project successfully”.
Prompting as an Executive Skill: Clear thinking and the ability to describe a situation accurately will be a key leadership skill over the next two years. The winners will be the clearest thinkers, not the most technical “engineers”.
The Core Takeaway for Leaders
The most technical skill you need to master today is not coding, it is clear thinking. If you cannot write a clear brief for a human, you will struggle to get results from AI. Shift your focus from finding the “perfect” tool to mastering the art of providing context.
Have a great day and remember context is key, so brief well for the best results.
Danny
